This is the first in a series of guest blogs written by traders of our wines around the UK. First out of the traps is Dave Eglington from the Wolseley Wine Loft a great little new wine shop in an old converted barn in Wolseley Bridge, Staffs. Dave runs the place along with his wife Charlotte and mother-in-law Brenda.
"How you gonna compete with the supermarkets then?!"
They're the first words out of the mouth of my neighbour as he strode knowingly inside my brand new wine shop.
It's something every independent wine shop owner hears and it's a simple question to answer: along with the customary roll of the eyes, I reply, "I'm not". What I really wanted to do is spark people's imaginations!
The first 'box' is well and truly ticked, however I'm not having shelves full of great branding if the wines don't deliver. But on both tasting and price point they do - and then some! On the train home, I am immersed in the Red Squirrel brochure; hooked by each wine's story. This kind of detail makes the selling of the wines a so much easier, if the label hasn't hooked them in already, so that my customers come back time and again... Which means we do too.
As a trader you want to know that your business - regardless of size - is as important as the next in the eyes of your supplier. To date, nothing has been too much trouble for these guys, and they're as enthusiastic as I am for wines that look and taste great.